It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of learners booked onto courses – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting clients in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased lead flow before we begin your ad campaign.

Different platforms work very differently for training providers. Some are incredibly competitive and very expensive. Others barely work at all. 

We know this from experience.

But when it comes to finding exclusive leads for training providers we know exactly what works. 

In terms of quality of lead and cost Google has been our undisputed champion since 2017. 

And because we only use Google and we only work with training providers… we’ve developed a lead generation expertise that is unbeatable.

Google's powerful tools makes pinpointing audiences in detail possible – if you really know how to use it. And being expert Google advertisers means we have helped hundreds of training providers add hundreds of thousands of pounds each to their annual revenues. 

Until some other platform comes along that can outdo Google we’re going to stick with it. It works!

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run a bigger operation.

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses have already worked out how to handle larger volumes of learners. Their processes are more robust. They have good systems in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

Smaller companies will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client providing the same type of training in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client that provides the same type of training as you in your area of operation.